Скачать или смотреть Ep 45: A concrete approach to TikTok with Andrew Athias

Today’s interview is where we go stateside as I interview Andrew Athias (  / andrewathias  ) , who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. 


This interview was recorded the morning after Philadelphia’s loss in the Superbowl. 


In this episode: 

• How his boss reached out to him to join their firm even though they had no social media presence 
• What makes a good video and content
• And how employees and contractors are now approaching him to be featured on TikTok
• How to measure success on TikTok


The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 


The show is hosted by marketing consultant Ayo Abbas (  / ayoabbas  ) from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 


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Resources


Abbas Marketing website (https://www.abbasmarketing.com/)


Silvi Materials (  / silvi_materials  )  










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