Скачать или смотреть She Built a Business Where Every Voice Matters and Freedom Follows with Brooke Sellas

What happens when connection becomes the foundation of your business, but leadership still starts to feel heavy and exhausting?

In this episode of She Is a Leader Podcast, we explore what it really takes to build a business that runs on trust, communication, and care without turning the founder into the bottleneck.
I’m joined by Brooke Sellas, award-winning CEO of B Squared Media and author of Conversations That Connect. Brooke shares how focusing on authentic conversation shaped her company culture, client relationships, and leadership approach, and what changed when burnout started to steal her creativity.

We talk about letting go of control, trusting your team to handle meaningful client conversations, and balancing empathy with accountability in a growing business. Brooke opens up about the moment she realized she was producing instead of creating, and how slowing down helped her rebuild in a more sustainable way.

This conversation covers communication breakdowns, delegation, burnout, and what it takes to lead with heart while still running a profitable business.
If you’ve ever felt like everything still runs through you, or wondered how to grow without losing yourself in the process, this episode will give you clarity and perspective.

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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Brooke Sellas

Website: https://bsquared.media/
LinkedIn:   / brookebsellas  

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🌟Connect with Yvi

  / askyvi  
  / askyvi  

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🏆 Highlights 🏆

00:00 | Introduction
01:24 | What real connection actually looks like
05:47 | Letting go of client conversations as a founder
07:29 | Delegation without perfectionism
09:57 | Empathy vs accountability in leadership
11:03 | Transparency as a leadership tool
16:58 | The cost of non-communication in business
19:01 | Burnout kills creativity
22:44 | Pausing to reinvent, not quit
25:36 | The pressure women put on themselves
26:09 | The first step out of burnout
31:05 | You don’t have to do it alone

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