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How To Make A Mobile Billboard: Draw In Customers With Your Car

So maybe you’ve got a company car, right, big truck, company van, and it's probably some hot rod looking thing like this, right? And you’ve got a couple of options, you can put your phone number on there because essentially, every time that you go blazing past someone, that’s free marketing. And there’s no such thing as bad publicity when it comes to that, right? So we recommend just flying down there, 90 miles an hour, seeing your vehicle. Take that for face value as well.

So let’s just say you’ve got this vehicle, right, it’s open, it's a canvas, you can put anything you want on it. Some people are crazy and they’re like, Joe’s whatever-the-hell and here’s our number, right? They’ve got this huge canvas and they put it right there, right? That’s not a great idea. I’ll tell you why.

One, it looks like you’re cheap, and if you look like you’re cheap sometimes people are going to call you up, if they call you up, and they’re going to expect you to be the rock bottom price guy because hey, man, we saw your van and it looks like you only spent 50 cents on it, so chances are, either you’re spending all your money on crack or you’re dirt cheap and you’re not getting it in the first place. So let’s recommend against that.

Another option, let’s just say you’re like this, Joes what-the-hell, it’s one color, maybe two colors and a little phone number. That’s about one and a half steps above the little guy on the door. It just ain’t great, it looks cheap, it looks kind of pitiful. When this is cruising past you, boom, you’re thinking you know what, that’s just a front for a kidnapping van, it’s a little creepy so let’s get rid of that. So you’re like, James, what can possibly be better than that? Let me offer a suggestion, alright?

Let’s just say we go crazy, let’s just say we make this the red racer, alright, and it’s like, Joe’s what-the-hell, right? And it says pow, pow, pow, whatever it is that you do. You want something that’s so obnoxiously well artfully crafted with stuff like that but you want it loud. You want it freaking loud. You want this thing to be the rolling billboard that it is.

Now you ever see the Mystery Machine go by with Scooby Doo? Are you ever like, didn’t see that van? You’re always like, hey, man, it's the Mystery Machine, Scooby Doo, that’s pretty cool, you want a Scooby Treat? You’re having a good time.

So when you see a little thing with Joe’s what-the-hell going by, who cares, man? But you see a rolling rocket billboard like this, you are excited. Joe, I saw you with the what-the-hell van going by, that looks so awesome. You want that, you want that reaction, people remember you. And then whatever it is, the hell that you do, people are going to be like hey, man, Joe, you’ve got to talk to Joe, he’s got those cool vehicles. Did you see that Joe, he’s got great vehicles. This is just what we recommend.

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