Скачать или смотреть Menus - Accessible Outdoor Dining in Madison, WI

What went wrong: In the first part of the video, the customer found the menu to be difficult to read and that led them to feel frustrated and no longer interested in ordering.

What went right: In the second part of the video, the customer was given a menu with pictures of the food, which made it much easier for them to use and provided a much better experience for the customer.

Takeaway: Menus can be difficult to read for a variety of reasons including poor contrast, small text size, and complicated fonts. Even well-designed menus can be difficult for people with various disabilities. Restaurants should make menus easy for everyone to read by using simple fonts, larger text size, and high contrast. Including photos of each menu item and using plain language are best practices. At a minimum, restaurants should have alternative formats available and ensure every customer is offered one.

This video is part of a series of videos created by DMI, through its Beyond Compliance Taskforce, in cooperation with the City of Madison’s Streatery program and Access to Independence. The series is meant to improve accessibility and disability inclusion for outdoor dining in downtown Madison, WI, and beyond. All stakeholders, including restaurants and patrons, are encouraged to join in on the conversation.

Learn more at downtownmadison.org/accessible-outdoor-dining-in-madison-wi/

Thank you to Big Dreamers United for filming and producing this video!