Скачать или смотреть Dashboards from hell! going live tomorrow

In this solo Two and a Half Gamers episode, Matej dives into the Appsflyer Creative Optimization Dashboard - a tool that unifies ad performance across channels into one command center.

Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work.
AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance - so you can scale winners, cut wasted spend, and make smarter creative decisions.

Check it out: https://www.appsflyer.com/products/cr...


Key insights:
UA managers live in dashboards (Meta, TikTok, Google, AppLovin) - numbers rarely match.
Creative naming conventions = chaos.
Spotting fatigue & geo differences takes too much manual work.
All creatives across networks are grouped automatically by similarity, not file names.
Cross-network & cross-geo comparisons in seconds.
KPIs tracked: CTR, CPI, ROAS D0 → D30.
Early-warning signals for creative fatigue (dropping CTRs + rising CPIs).

Impact:
Saves hours weekly for UA managers.
Empowers creative teams by showing why an ad is dying.
Enables faster refresh cycles & geo-specific creative strategies.

Takeaway:
Data is your superpower. This dashboard is your ultimate power-up.

Get our MERCH NOW: 25gamers.com/shop
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Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
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Work with a team entirely made up of ex-gaming operators and investors
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For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half...

Chapters

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Matej Lancaric
User Acquisition & Creatives Consultant
⁠https://lancaric.me
Felix Braberg
Ad monetization consultant
⁠https://www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠  / jakubremiar  
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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai