Скачать или смотреть Amazon, Youtube Leading New Media Convergence, Martin says

The convergence of old and new media is reshaping the current media landscape. Needham & Company Senior Analyst Laura Martin sees companies like Youtube and Amazon at the forefront of this new era. Young people, as Martin describes, are using short-form media outlets like Youtube to drive TV habits towards longer-form mediums. Martin also believes that companies like Netflix face tremendous risk going forward if they fail to purchase a company with a long and established library of IP. She joined Carol Massar and Tim Stenovec on ‘Bloomberg Businessweek Live’ from Bloomberg Screentime to discuss the consolidation movement across the media landscape.
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