Four People Personality Styles Assessment: Interpreting your Results

In this video, Stu Schlackman explains how to interpret the results of your Four People Personality Styles Assessment.


In his work, Stu zeroes in on specific aspects of the sales cycle through his training programs that are custom designed for stand-alone and as a series of presentations.

Stu offers training programs on the various sales competencies. Customized to enhance the intuitive strategies, intuition, and skills of each seller and sales leader, Stu’s ultimate objectives are to move prospects to customers, reinforce enduring customer loyalty, and strengthen revenues.

Sales situations such as closing, prospecting, building relationships, and follow-through are addressed in the weekly “sales meetings” format that Stu leads.

Sessions are delivered in-person or virtually, organized in ranges from 30 minutes to half-day and full-day intervals. Depending on client requirements, Stu’s training programs are delivered as stand-alone events, within a series occurring over an agreed-to period, or as a component of a master agreement that comprises a variety of services.

With Stu’s sustained coaching methodology, sales teams develop their own styles and how to meet the needs of their customers.

Fine tuning sales capabilities requires an immersive experience; a singular presentation will provide a fundamental framework but as it has been said, the devil is in the details. Stu is the preeminent coach that will deliver necessary details through coaching sales teams on a continuing retainer basis. Throughout the coaching agreement, Stu assists professionals to analyze and solve client concerns as well as addressing other sales-oriented matters as they arise.

As a skilled professional speaker, Stu Schlackman delivers an engaging and inspirational presentations, Stu has inspired innumerable sales professionals, preparing them to refine their sales competence through his introduction of the relationship selling system, 4 People Personality Style Assessment.

A fifteen-year member of the National Speakers Association (NSA), Stu has enjoyed the distinction of being elected to the Chapter President of the North Texas NSA for 3 terms.

Stu is the recipient of the Certified Speaking Professional (CSP) designation from the National Speakers Association (NSA), the most elite recognition achievable within this organization.

Drawing on decades of experience in sales, Stu offers his audiences a wealth of practical tools and techniques that help his audiences build their sales successes and careers, no matter where they’re starting out.

After thirty-seven bankable sales years representing major corporations, Stu’s humanitarian spirit sought a fulfilling direction to contribute to the sales community. With previous know-how gained as a college professor and developer of a university-level sales management course, he reached the confluence of all his gifts: to share his knowledge in a learning environment for those who desired a deeper understanding on how to succeed in a crowded sales marketplace.
Reflecting on how he intuitively developed new and enduring business relationships, Stu classified his understanding of people into four fundamental personality types. “Four People You Should Know” resulted as a tool for sales professional seeking to close business by understanding what motivates people’s decision making. Stu provides clear insight into this process through his book, Four People You Should Know, and a personal on-line assessment available on his website. A prolific writer, Stu has produced a series of publications, including his most recent book, The Relationship Selling Secret.


Through his various service offerings, Stu has inspired and energized individual salespersons, company sales teams, and event audiences alike to improve their effectiveness, resonate more genuinely with customers, and increase revenues.