Dunkin' The Charli case history

Описание к видео Dunkin' The Charli case history

From BBDO New Yor, a ridiculously simple (but effective) idea. Get the most popular TikTokker and name an iced coffee drink after her - The Charli - named for Charli D'Amelio. Millions of her fans become hundreds of thousands (maybe millions?) of Dunkin' fans. Best Use of Influencer in 2020.

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