Скачать или смотреть Design Patents for E-commerce: Block Copycats & Win Takedowns

Design patents can be a powerful moat for e-commerce brands. In this video, IP attorney Derek Fahey explains what design patents protect (the ornamental look, not function), how infringement is judged (the ordinary observer test in view of prior art), and where they shine for marketplace enforcement.

You’ll learn
• Design vs. utility patents (appearance vs. function)
• What the drawings claim (solid lines) vs. what’s unclaimed (broken lines)
• The ordinary observer infringement test (substantial similarity in light of prior art)
• Why design patents can deter competitors—even before court
• Marketplace takedowns & why you still need a reasonable basis before accusing infringement


Chapters
0:06 Why design patents matter for e-commerce
0:40 What design patents protect
1:28 How to read the drawings (claimed vs. unclaimed)
2:04 The ordinary observer test (infringement)
2:52 Practical deterrence & business decisions
3:34 Platform takedowns: use them carefully
4:11 Wrap + next steps

#DesignPatents #Ecommerce #AmazonSellers #IPLaw #BrandProtection #DerekFahey #PlusIP