Скачать или смотреть Fractional Marketing Leadership - A Global Perspective | Northern Ireland

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

Episode Summary

In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a Fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.

Special Guest

Lydia McClelland, Founder LMC Associates
Connect with Lydia on LinkedIn:   / lydia-mcclelland  

Discover more about World Host Training: https://www.people1st.co.uk/skills-so...

Learn more about SOSTAC® https://sostac.org/

Key Takeaways

• SOSTAC provides a structured approach to marketing planning.
• The fractional model allows marketers to work with multiple clients.
• Transitioning to fractional work can be straightforward with the right mindset.
• Fractional leaders can deliver value quickly and efficiently.
• Networking is crucial for finding opportunities in fractional roles.
• Time management is essential for success in a fractional capacity.
• Understanding client needs and scoping projects effectively is key.
• Trust is a significant factor in establishing fractional relationships.
• The fractional model can help businesses reduce overhead costs.
• Customer service training is vital for enhancing business performance.

Sound Bites

"I love the variety of the work."
"You can add value in a short space of time."
"The skills of a marketer are transferable."

Chapters

00:00 Opening Titles
00:58 Introduction & Welcome to Lydia McClelland
01:47 Overview of SOSTAC
02:59 Lydia's Background
03:51 Transitioning to a Fractional CMO
05:56 Challenges with a Fractional Workstyle
06:46 Embracing Fractional Leadership in Northern Ireland
09:26 Speed to Value of a Fractional CMO
12:12 Managing Client Expectations
13:09 Misconceptions About Fractional CMOs
15:46 Embedding a Fractional CMO Into a Business
18:32 Considerations for Marketers
21:29 Advantages of Working a Fractional Role
22:51 The Future of Fractional Leadership
23:57 World Host Training Overview
25:10 Closing Summary

Contact VCMO

• Connect with the host:   / paulmills-fractionalcmo  
• Email us: [email protected]
• Visit our website: https://www.vcmo.uk
• Phone us: +44 (0) 331 630 9395

Thanks for streaming & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.