Скачать или смотреть #16 Footprints AI - Platform Demo - RFM Analysis

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗩𝗮𝗹𝘂𝗲

Retail media is booming. Budgets are shifting fast. But growth doesn’t come from more impressions. It comes from growing the value of your shopper base and that’s where Footprints AI’s RFM Analysis comes in.

Our platform evaluates:
• Recency - how recently a shopper purchased
• Frequency - how often they buy
• Monetary Value - how much they spend
Together, these metrics reveal real lifecycle value so retailers and brands can activate customers with precision.

With this value-driven framework, Footprints AI’s RFM Analysis enables you to: • Identify and retain your Champions
• Reengage At-risk customers before they churn
• Nurture Newcomers into loyal buyers
• Align media investment with value, not demographics
•Build and activate value-based segments like Loyal Customers, Potentials, Need Attention, At-Risk, New Customers and many more.

The result?
✓ Smarter targeting
✓ More efficient media spend
✓ Higher lifetime value