Скачать или смотреть How to Track Outbound Clicks in Google Analytics 4 (GA4)

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📊 Before you begin:
Make sure your GA4 account is correctly set up on all website pages.
Create a Google Tag Manager Account: https://tagmanager.google.com/
Install your Google Tag Manager Container on all website pages.

📊 Steps to Track Outbound Clicks in Google Analytics 4:

1. Enable all Click Variables and Publish your Tag Manager
2. Set up a Tag, select Google Analytics: GA4 Event
3. Make sure you provide your GA4 Measurement ID (which can be found in GA4, under Data Streams)
4. Give your event a name
5. Create a new Trigger
6. Select the Just Links option
7. Select "Some Link Clicks"
8. Select Click URL from the dropdown menu
9. Paste the Link Address (Outbound URL)
10. Save the Tag Configuration

📊 How to verify that the Event setup is correct:

Preview your Tag Manager and open the Tag Assistant for the page you want to work on.

11. Click on the link you want to track on the debugger view
12. Navigate to Tag Assistant and select the Link Click instance relevant to your outbound click
13. Check if your Tag is firing correctly
14. Publish your Tag Manager

That's it! 📊