Key Kokai Concepts – Decisioning | From Trading Essentials: Kokai

Every second, traders have access to around 15 million ad opportunities per second in Kokai. With such vast options at their fingertips, traders have power and flexibility. But if your targeting is too constrained in relation to your budget, that decisioning power wanes.

In this video from The Trade Desk Edge Academy's "Trading Essentials: Kokai" course, Trade Desk Founder and CEO Jeff Green explains the concept of decisioning and the tools available in Kokai to help traders maximize their power of choice across their campaigns.

This video is one of a four-part series titled "Key Kokai Concepts" — giving you a sneak peek into the foundational concepts at the center of The Trade Desk's most transformative platform upgrade to date: Kokai.

To learn more about Kokai, earn your Kokai certification or badge from The Trade Desk Edge Academy.

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