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Trust is not a feature. It is behavior repeated over time.

In this clip from The Bankers Bookshelf, Rik Coeckelbergs breaks down why trust in banking isn’t just about rates or interfaces. It is about emotional resonance. Customers project past financial trauma and identity onto money, making trust an earned outcome—not a marketing promise.

If banks want to rebuild trust, they must align daily behavior with long-term values. Trust, like ethos, is lived, not claimed.

#DigitalTrust #FintechLeadership #CustomerExperience #TheBankersBookshelf

Watch the full episode →    • Why Banking Needs a New Ethos, With Guest ...  




✅ What You’ll Learn:

Why ethos is essential to trust in banking—not just PR spin

How the Rhetorical Triangle can guide your bank’s transformation strategy

Why digital transformation alone isn’t enough without human empathy

How to reframe banks as semi-public institutions with societal duties

The dangers of performative ESG and the shift toward authentic impact


👤 Guest Bio:

Rik Coeckelbergs is the founder of The Banking Scene and author of A New Ethos in Banking. A leading voice in financial transformation, Rik has advised banks, hosted global conferences, and pioneered conversations on responsible banking, ethical frameworks, and the human impact of fintech.


🎧 Listen to the podcast: https://provoke.fm/the-bankers-bookshelf
📘 Get A New Ethos in Banking: https://amzn.to/3TuyvzY
👤 Connect with Rik on LinkedIn:   / rikcoeckelbergs  
🌍 Learn more: https://provoke.fm
📥 DM us for speaker requests, sponsorships, or insights

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