Скачать или смотреть Advertising Objectives | Promotion Strategy | Chapter 9 a | Lecture 21

Marketing Strategy : Management

Marketing Strategy | Promotion Strategy | Chapter 9 a | Lecture 21

Promotion ,
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Promotional Strategy,
Objective of the Company,
The Target Market,
The Advertising and Promotion budget,
00:00:58 - 00:03:44,

Advertising Objectives,
Identify the reason behind advertising,
Advert are used to,
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Why Advertise,
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Choosing Type of Media to Use,
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Sales Promotion,
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Reason of Having Sales Promotion,
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Sales Promotion Techniques,
Price Reduction,
Free Samples,
Trial Offers,
Coupons,
Cash Rebate,
Premiums,
Special Displays,
In store demonstration,
Competition,
Giveaway items with company logo,


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Sponsorship,
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Personal Selling,
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Direct Marketing,
00:14:23 - 00:15:53,

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