Скачать или смотреть Developing Your Marketing & Sales System for Commercial Roofing

In this episode, Randy Brothers and commercial roofing industry icon Jonathan Sherwood reveal the exact marketing and sales systems that generated $800,000 in revenue in just 6 months—and how residential contractors can systematically transition into profitable commercial roofing divisions.

KEY TAKEAWAYS:
• The 3-question framework that closes commercial deals (eliminates guessing what clients want)
• Why commercial repairs are actually marketing dollars that unlock 7-figure projects
• Strategic planning requirements before launching your commercial division (avoid the $50K+ mistakes)
• Material shortage navigation strategies that position you as the expert
• Last look policy that keeps you competitive on every bid

PERFECT FOR ROOFING CONTRACTORS WHO:
• Want to scale into commercial roofing without losing their shirts
• Struggle with the longer sales cycles in commercial projects
• Need proven systems for relationship-based selling vs transactional sales
• Are ready to diversify revenue streams and reduce seasonal volatility

RESOURCES MENTIONED:
• Commercial Roofing Academy (CRA)
• SumaQuote proposal software
• Nick's lead generation team at Suma
• Growth Mastermind 2022 (January 13-15, Denver)
• Roofers Helping Roofers community
• SureFire Seamless Systems (foam and coatings)

ABOUT RANDY BROTHERS:
Welcome to episode 171 of the Start, Build, Grow Show. I'm your host Randy Brothers, and before we dive into today's content, let me share why this show exists.

After starting Elite Roofing and Solar back in 2006 and scaling it into an Inc. 5000 company, I realized that the real fulfillment came from helping other roofing contractors systematize their operations and build profitable, sustainable businesses. Whether you're struggling with lead generation, looking to improve your sales process, or trying to organize your production teams with standard operating procedures, the strategies we discuss here aren't theoretical—they're proven systems that have helped me maximize profit margins and streamline operations in my own roofing company. My background spans everything from working as a superintendent and insurance adjuster to running every department in my business, so I understand the challenges of managing cash flow, building efficient estimating processes, and scaling your roofing business without burning out. Through The Roofing Academy, I've helped hundreds of contractors implement these same growth strategies, automation systems, and KPI tracking methods that transform chaotic roofing operations into well-oiled machines. Today's episode is packed with actionable insights that you can implement immediately to systematize your roofing business and drive consistent growth, so let's get started.

READY TO BUILD YOUR COMMERCIAL DIVISION? Join Randy Brothers, Jonathan Sherwood, and industry leaders at the Growth Mastermind January 13-15 in Denver. Limited to 150 contractors. Apply now at TheRoofingAcademy.com/growth-mastermind-2022-invite

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