Скачать или смотреть Stop Wasting Money on Google Ads: Which Option is Right for Your Business?

In loving memory of Stacey Aten, who passed away in 2025. Stacey was a generous teacher who believed in helping small businesses succeed. We're grateful to share her expertise with our community.

With a keen understanding of the small business hustle, Stacey specialized in the art of creating websites that not only captured the attention of search engines but also elevated online presence. Her expertise extended to mastering SEO intricacies and implementing cutting-edge AI and automated customer follow-ups, all designed to streamline and enhance business operations. Stacey was dedicated to helping businesses stand out in the digital landscape.

Kandas Rodarte is the host of Small Biz Coffee Hours (formerly Marketing Coffee Hour), a monthly DIY marketing workshop series for solopreneurs. Kandas has been offering these sessions virtually since March 2020. With over 30 years of sales and marketing expertise and a knack for simplifying the complicated, Kandas will show you how to market your business effectively.

Chapters:
00:00 Introduction to Stacey Aten and Google ads overview
01:15 Google Local Service Ads explained
03:30 Checking availability for your industry and location
05:09 Google Service Ads vs PPC comparison
12:00 PPC cost structure and keyword research
15:17 Monitoring PPC performance and geographic targeting
20:39 Testing both ad types simultaneously
24:26 AI for lead generation
28:29 Automated follow-up systems