Quick Take: Working with talent that had never been in front of a camera

Host Greg Kihlström talks with Sophie Harris from GoDaddy and GoDaddy's "Made in America" series about working with talent that had never been in front of a camera and how to balance coaching and directing on the latest episode of The Agile Brand with Greg Kihlström #podcast

In this episode of the Agile Brand Podcast, host Greg Kihlstrom welcomes Sophie Harris, Senior Video Producer and Creative Director of GoDaddy's Made in America documentary series. They discuss the power of capturing and sharing unpredictable stories from small business owners to create authentic brand messaging. Sophie shares insights on the importance of real, unscripted narratives in connecting with audiences and highlights the latest season of GoDaddy's series, which showcases the genuine experiences of entrepreneurs. Tune in to learn how storytelling can enhance customer engagement and brand authenticity in today's marketing landscape.

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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