What you need to know about LinkedIn Thought Leader Ads

In this video, we're diving into the world of LinkedIn Thought Leader ads and how they can benefit your brand.

Thought Leader ads on LinkedIn offer a fantastic opportunity to showcase the expertise and insights of your company's executives and employees. By promoting their content, you can extend your reach and achieve your brand goals more effectively. These ads leverage the power of authentic employee experiences, making your content engaging and relevant to your target audience.

It's important to note that only posts from verified members can be boosted using Thought Leader ads. To become a verified member, individuals must have the company listed as an active and current job in their LinkedIn profile. This ensures that the content promoted reflects the genuine perspectives of your team.

If you're planning to run Thought Leader ads, advertisers must have direct sponsored content (DSC) poster permission approved for the company page of the post being boosted. This helps maintain control and ensures that your brand's message aligns with your advertising efforts.

Stay tuned as we explore more LinkedIn advertising strategies and tips to enhance your brand's presence on this professional networking platform. Don't forget to subscribe to our channel for more insightful content.

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