How to research game target audiences [10+ indie game dev tools]

Target audience research has become an important tool of indie game marketing, learn how to do target audience research for your game in this short talk!

I was given an opportunity to give a guest lecture at a FutureGames marketing course, and as a result recorded "Target audience research - Choose your tools wisely, from 0$ bootstrapping to multiple million research investments". 27 minutes of tools I wished I had access to back when I was starting out in the video games industry, hopefully they can be of use to you too! I'd be happy to hear what you think! Special thanks to Jimmy and Nurgleprobe at Paradox for help with recording.

You can reach me here:
http://jakobjorstedt.com/
  / jjorstedt