1951 YOUNGSTOWN KITCHENS MODERN APPLIANCES & MULLINS DISHWASHER PROMOTIONAL FILM 61514

This 1951 black and white film was created to show dealers and salesmen how to demonstrate and sell the new Mullins dishwasher. It was sponsored by Youngstown Kitchens and produced by Jam Handy. Actors Constance Ford and Donald Curtis play the main two characters. The scene opens with an executive signing papers at his desk and pacing holding a file. His trademark statue of a woman holding a bow and arrow talks to him and magically turns into a real woman (:37-5:00). Her first trip is on American Airlines, followed by a passenger steam train (5:01-5:12), and Eastern Airlines (5:20). Two different store fronts for a Youngstown Kitchens are shown at (5:15) and (5:30). A woman types on a vintage typewriter (6:14). A hand drawn sketch of a kitchen is shown (6:18). Demonstration techniques require a complete Youngstown kitchen display with a working Mullins Jet Tower dishwasher with an electric sink (8:06-8:40). A table has a complete service for six (9:08). The steps for demonstrating are written on a blackboard (9:48-11:15). The actual step-by-step process is shown on how to pre-clean the dishes and load them and silverware into the racks of the dishwasher (11:22-16:10). The dishwasher is turned on and the spinning action shown (16:14-16:24). The lid pops open (18:07). Back in his office, the businessman perches on his desk and the woman sits in his chair (18:49-19:10). The two next approach a handsome salesman in a Youngstown Kitchens display (19:13-21:30). A hand loads dishes down into the rack (21:36). The salesman pours detergent from a metal container with a handle into a measuring cup (23:10-23:30). The top-down spinning action of the dishwasher is shown (23:41-23:45). The salesman points at the hot water booster tank, drain valvue, and timing device (24:01-24:20). The standing brochure is used to point out how the dishwasher works (24:21). The washing operation spits out water (25:00). The woman returns to being a statue on the desk (26:26).

The makers of the Youngstown Kitchen line of porcelain steel cabinetry and sinks had a rich history in Salem, Warren and Youngstown, Ohio. Kitterage, Clark and Company was founded in Salem in 1872. William H. Mullins purchased it in 1882. W. H. Mullins Company expanded its plant and product lines to include metal outdoor statuary, weathervanes and finials, metal boats and motors, and steel car body parts for the automobile industry in the early 20th century. In 1925 Mullins introduced a line of stamped steel washing machine tubs that were coated in porcelain enamel.

Mullins first introduced a line of porcelain enameled steel cabinets in 1940. Like most steel manufacturers, Mullins dedicated its production lines to military orders during World War II. After the war Mullins restarted and expanded their Youngstown Kitchen line to include sinks, base cabinets, countertops, upper cabinets and tall utility cabinets. All of their production facilities in Warren and most of the plant in Salem were dedicated to producing porcelain steel components.

Competition was fierce for both metal and wood kitchen cabinetry during the great housing boom in the late-1940s and 1950s. With a nationwide network of showrooms and home salespersons, Mullins touted their Youngstown Kitchen line as the best selling steel kitchen cabinets among 62 competing firms in their 1950s advertising. In 1956 Mullins merged with the American Radiator & Standard Sanitary Corporation. The production facilities in Warren and Salem, and administrative and sales staff became a subsidiary of American-Standard called the Youngstown Kitchen Division.

W. H. Mullins made an 18-foot tall statue of Diana that was designed by sculptor Augustus Saint-Gaudens and placed on top of the tower of the new Madison Square Garden in 1891. It later was exhibited at the Columbian Exposition in Chicago in 1893. The figure of Diana became the logo for Mullins and was incorporated in the name plates for Youngstown Kitchen cabinets.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com