World’s biggest Rolex store in Dubai Mall | Esquire Explores

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An inside look at the world's biggest Rolex store in Dubai.

When Rolex and Dubai want to make a statement, then they go big. How big? Well, how about opening the world's largest Rolex boutique at the world's biggest indoor shopping mall, The Dubai Mall.

Located in the new Fashion Avenue extension, the world's most famous watch brand has officially opened an unprecedented 850sqm retail space that spans over three floors - including an area called the "Rolex Experience" that is dedicated to a total immersion into the world of the Swiss watch brand.

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