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Women’s cricket in India is standing at a historic turning point.

After decades of administration, struggle, and underrepresentation, the sport is now on the verge of becoming a commercially viable, aspirational, and independent sporting product, much like women’s tennis did years ago.

In this episode of The Inner Athlete, we look at women’s cricket through the lens of a professional sports manager, drawing powerful branding lessons from two iconic Indian case studies.

What you’ll learn in this episode:
🔹 Why women’s cricket’s recent success is a landmark moment in India’s sports calendar
🔹 The 50-year journey of women’s cricket administration in India
🔹 The 2006 merger with BCCI and its long-term impact
🔹 How the 2005 & 2017 World Cup finals changed public perception
🔹 The rise of icons like Mithali Raj, Jhulan Goswami, Smriti Mandhana & Harmanpreet Kaur
🔹 Why WPL is a brand extension — not the final product
🔹 Why sports must remain aspirational to scale commercially
🔹 What women’s cricket can learn from the branding journeys of ‘83’ and Tata Nano
🔹 Ownership, valuation, and strategic thinking behind team investments
🔹 Why women’s cricket needs a dedicated General Manager of Operations

This is not a criticism — it’s a roadmap.

If women’s cricket wants to scale in value, fandom, and influence, branding, aspiration, and professional sports management must lead the way.

Let’s start that conversation.

👇 Share your thoughts in the comments.

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