Omnichannel Marketing Strategy for Beginners: What You Need to Know

If you've heard the phrase "omnichannel marketing" and wondered what it means, take some time to watch this video. Jess from the WebFX Marketing team explains the basics of an omnichannel strategy and why so many marketers love this approach.

Omnichannel marketing uses multiple online channels to reach your audience, and each channel you use creates a different but related experience aimed at moving people towards a specific goal.

Channels include your website, email marketing, social media platforms, advertising, and more.

You may hear omnichannel and multi-channel marketing used interchangeably, but these two strategies are slightly different.

Both types of marketing use a number of different channels to reach your audience. However, where omnichannel creates unique-but-connected experiences on each channel, multi-channel marketing shares the same message in different locations. Jess explains more in the video.

One major benefit of an omnichannel marketing strategy is that it helps you stay on top of the many changes that occur on different marketing channels. For example, if you invest completely in marketing your business on a particular social media platform, and that platform changes its algorithm in a way that hurts a business's visibility, your marketing goals will take a hit. If you've diversified and customized your strategy for your audience, the blow from one channel's changes won't be as bad.

Ready to learn how to get started with omnichannel marketing? Let us know if you have any questions in the comments.

⌚ Video timestamps:

00:00:00 // Introduction
00:00:19 // What is omnichannel marketing?
00:02:11 // Omnichannel marketing examples
00:04:04 // Benefits of an omnichannel strategy
00:06:20 // How to get started with omnichannel marketing
00:07:52 // Conclusion

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