Google Ads Website Call Conversion Tracking with GTM

Call Extensions are extra snippets you can add to your paid Google Ads to display a phone number directly on the ad. But what if the user comes to the page and sees a different ad? You can use the Website Call Conversion Tracking feature to automatically change around the number on your website so it displays the number the user saw on the ad and that way transfer conversion information to Google Ads. In this video I’m going to show you how to accomplish this with GTM.

OUTLINE:

00:00 - Intro
00:35 - What is the Call Conversion Tracking in Google Ads?
01:17 - Setting Up Your Call Conversion Event in Google Ads
04:30 - Creating a Google Ads Call Extension Tag in GTM
05:53 - Configuring the Conversion Linker Tag
06:55 - Testing
08:41 - Summary

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