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How Paramark Grew Pipeline Through Organic Content Alone
Work with Hatch to build your video-first content engine: https://www.hatch.fm

Pranav Piyush, CEO of Paramark, breaks down how his team built their entire pipeline through organic content before ever running a single paid ad. This episode explores the three metrics that actually tell you if B2B content is working, why the 95% of buyers who aren't in market yet are your biggest content opportunity, and the conviction-first mindset that separates content programs that compound over time from ones that get cut at 90 days.

Key topics covered:

[00:00] Intro
[03:37] Platform nuance drives content success
[06:52] Understanding user consumption habits matters
[09:32] Customer conversations beat assumptions
[13:07] Getting leadership aligned on metrics
[14:23] Qualified traffic as primary measure
[16:06] Customer-led buying process explained
[22:24] 95% marketing strategy
[24:35] Fortune 50 retailer books demo
[27:17] Budget allocation for content experiments
[33:39] Zero to one content formats
[35:27] LinkedIn ads next channel focus
[36:24] Content triggers one-yard line deals
[39:14] Deep conviction beats checklists
[41:35] Platform metrics get bad reputation
[43:40] AI video content opportunity emerges
[46:05] AI content gets 50k views
[48:57] Static ads become video instantly

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This episode is brought to you by Hatch.

Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To see how we can help your company, go to https://hatch.fm.