Скачать или смотреть The Economy of Trust and omotenashi. A powerful combination.

Everything we do is based on building relationships with merchants and acquirers that foster trust and prosperity, and enable growth. In short, we know this as The Economy of Trust. It is the understanding that there is a tangible value in nurturing partnerships that are mutually beneficial.

However, we take this stage further with the constant adherence to omotenashi – the ethos of proactively looking for ways to be of help. Whether that’s through providing a frictionless payment experience, innovative security solutions or developing new revenue streams with relevant and compelling promotions. In ways small and large, you’ll find that we consistently go above and beyond what is considered ‘standard’.

The popularity of this approach is confirmed by 158 million cardmembers* and 49 million merchant* partners who have discovered that for them; business can #BeBetterWithOmotenashi.

*as of April 2024

About JCB
JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 49 million merchants around the world. JCB Cards are now issued mainly in Asian countries and territories, with more than 158 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en/

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