Скачать или смотреть How Adidas and Puma Went From Brothers to Enemies

Adidas and Puma were founded by two brothers who built one shoe factory together.
This video explains how the Adidas vs Puma rivalry destroyed a billion-dollar partnership.

Adidas and Puma started as one company, one family, and one vision.
This business case study tells the true story of the Dassler brothers rivalry and explains how a family feud created two global sports brands—and why Nike became the real winner.
In this video, you’ll learn: • How Adidas and Puma were founded
• Why the brothers became enemies
• How their rivalry split an entire town
• The business mistakes that cost billions
• Why Nike won while Adidas and Puma fought
This is a business and brand case study focused on entrepreneurship, strategy, and long-term decision making.
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