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Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. He is also an Angel Investor for Good Sport, Obvi, CALIWATER Cactus Water, and Spudsy. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [04:29] Daniel James talks about his early days with MySpace and running data strategy
• [08:03] Working with e-commerce brands to transform their business
• [11:56] Why the foundation of a brand is crucial for success
• [17:14] Daniel discusses working with content creators and influencers for brand campaigns
• [22:13] The ways you should customize advertising elements for various platforms
• [27:09] How can you examine the amount of revenue you’re making?
• [31:01] Daniel shares why platforms should evolve with the market
• [36:39] What influencers can do to work with brands

In this episode…

Many brands fall victim to the perception of success from paid ads while housing a sub-par website or online ecosystem. There’s no silver bullet to success — so how can you scale?

The best way to scale your brand using influencer marketing is in the execution. Daniel James understands the benefits and creative structure of influencers that create a drive for products — but the berry is only as good as the juice, and if your brand foundation has cracks, you can never expect to grow. By using the content community, you can increase awareness, expand connection opportunities, and add value to your brand.

In this episode of the Quiet Light Podcast, Joe Valley sits down with Daniel James, Founder and CEO of mint performance marketing, to discuss elevating your brand and retaining customers through influencer marketing. Daniel talks about building strong foundations, content creators for brand campaigns, and why you should be evolving with the marketplace. Stay tuned!

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