Brand Positioning Principles - 5 Concepts to Help Position Your Brand

5 Brand positioning principles to help you carve out a space in your audiences mind.

Effectively positioning your brand is something that takes consideration and in this video I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively.

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Jump to parts of this video
[0:00:00] - Introduction
[0:01:57] - Brand Positioning Principles - Find a Gap
[0:02:46] - Brand Positioning Principles - Focus
[0:03:33] - Brand Positioning Principles - Names
[0:04:58] - Brand Positioning Principles - Visual Hammer
[0:06:11] - Brand Positioning Principles - Verbal Battlecry
[0:06:53] - Sign up Brand Building Course

#brandpositioning #brandpositioningprinciples #positioning #branding

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