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Digital Marketing Workshop
616AB, 6th floor
Digital marketing is so cost-effective that even small businesses can afford it. However, it can become very confusing with various platforms and algorithms. Facebook Ads and Google Search Ads are the most effective at driving results, but you need to prioritize what will have the most significant impact for the least amount of investment.

During this half-day workshop, you will review the fundamentals of a digital marketing strategy, including choosing your digital marketing tools, implementing best practices, and building a plan to track, measure, adjust & optimize. Using templates, you will define your strategy using a proven framework, clearly identify your target audience, determine which tactics you will use to meet your objectives, and establish relevant KPIs to track performance.

You will learn about the various types of digital ads, how digital ads are bought, and determine which platform best fits your business, target audience, and budget. Plus, you will review KPIs specific to your strategy, which you will use to measure your performance and hold third parties accountable.

Finally, our industry experts will share pro tips on how to build an effective search engine optimization (SEO) strategy. We will cover differentiating between different parts of Google search results and different parts of SEO. We will also cover techniques to reverse engineer your competitor's SEO strategies and build an SEO blueprint that will bring you organic search traffic.

You will leave this hands-on workshop with the following tools and templates:

1) Digital marketing strategic plan;

2) Brand assessment;

3) Digital media audit;

4) Digital marketing dashboard for tracking monthly and yearly performance;

5) Worksheet for scaling your marketing based on budget;

6) Individual SEO plan to jumpstart your organic search traffic; and

7) Plan for auditing your SEO.

This workshop is ideal for general, marketing, sales managers, and owners/principal dealers, and the content applies to all independent dealers. Don't miss this excellent opportunity to hone your marketing plan for 2023!