MY HAIR IS PROFESSIONAL – A SERIES BY YOYO

MY HAIR IS ART & PROFESSIONAL

For the relaunch of THE UIBE (@the.uibe) , which provides Montreal’s Black English-speaking entrepreneurs with access to resources, education & support, La Rue Inspire was commissioned to create a concept & produce an activation that not only raised awareness on the organization but empowered the people with a strong message. With creativity & community building bring the main pillars to all our projects, we connected with some of our city’s best artists & entrepreneurs in efforts to deliver something meaningful, something everybody can be proud of.

Photos:
Hair Artist: Yodit "Yoyo" Michele (@yoyo_didit)
Photographer: Naskademini (@naskademini)
Makeup Artist: @sparks_mua

Video:
Hair Artist: Yodit "Yoyo" Michele (@yoyo_didit)
Cinematographer: Paulo Vivanco (@paulo.vivanco)
Makeup Artist: @sparks_mua
Writer & Narrator: @aliyahtruthpoetry

Creative director: Setiz Taheri (@setiztaheri)

Featured entrepreneurs:

@_rackysow
@rama_sow
@sparks_mua
@thereallslm
@kidcrayola
@harryjulmice
@zu_365
@melcharlot
@marcustroy
@thierrylindor
@thenicoleantoine
@naskademini
@magzfilms
@sssssecondsight
@beaute.nala
@west_island_hypnosis_center

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