Скачать или смотреть Building Your Travel Agency Brand for Success

Your travel business brand will go a long way to build your specific niche and establish your expertise. Since you have already decided on your business concept, created a business plan, decided on what type of ownership you will take, chosen a business name and crafted your UVP, it is time to establish your business brand.

There is a lot of hype in our industry about branding, but it is really very simple. Remember the old western movies where they used to brand their cattle so that they would know who owned the cattle on the open range? The rancher with the three pine trees by the entrance to his ranch may have used an image of three pine trees. The rancher with the big “W” hanging over his ranch entrance may have use a big “W” as his brand.

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