Скачать или смотреть How Amul Became India's Dairy Kingpin

In this case study, we explore the remarkable journey of Amul, a cooperative model that has revolutionized the dairy industry in India. By implementing efficient supply chain management, Amul has been able to empower Indian farmers and contribute significantly to the rural economy. The company's brand strategy has played a crucial role in its success, making it a household name and a leader in the market. Amul's success story is a testament to the power of a well-planned brand strategy and cooperative model, which has enabled the company to achieve remarkable market growth. Through its innovative approach to dairy production and distribution, Amul has been able to create a win-win situation for both the farmers and the consumers, making it India's dairy kingpin. By examining Amul's business model and strategies, we can gain valuable insights into the importance of effective supply chain management, branding, and cooperative models in driving business success and contributing to the growth of the rural economy.
How Amul Became India's Dairy Kingpin