Скачать или смотреть How to Turn a Complex Business Case Into a Clear, Credible Model

In this video, I walk you through a real case study from my time working in the telecom sector where we had to fix a high visibility business case that had become too complex to follow, especially for senior stakeholders and finance teams. This is a sanitised case study, so all confidential details have been removed but the core challenges and lessons are real.

The business case involved multiple propositions, indirect revenue, and mobile data quality. It looked impressive on paper, but it was hard to explain, hard to trust, and almost impossible to challenge confidently.

We turned it into a clear, credible, and testable model that senior decision-makers could finally engage with. In this video, I break down exactly how it was done, and what you can take away from it.


🔍 If you're building or reviewing a business case and need help making it work, I can help.
Whether you need consulting or practical training, you’ll find it at:

📘 Learn the full framework: https://commsbrief.com/business-case-...
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Visuals Disclosure:
All human visuals in this video were AI-generated to illustrate anonymised business scenarios.
No real individuals are depicted. Created using ethical AI tools to demonstrate clarity, privacy, and storytelling precision.

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#TelecomStrategy
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#revenuemodel
#BusinessCaseConsulting