Скачать или смотреть The Death of “Just Publish More”: What’s Next for Content Strategy?

The old content strategy playbook of “just publish more” is officially dead—and AI is the one pulling the plug.
With AI dominating search and zero-click results becoming the norm, stacking endless blogs isn’t an asset anymore… it’s a liability. Outdated content doesn’t just confuse readers—it feeds AI the wrong data, pushing misinformation about your brand to millions.

In this episode, TalkMarTech speaks with Dominik Angerer, CEO & Co-Founder of Storyblok, one of the fastest-growing European tech companies. Before launching Storyblok in 2017, Dominik built his career as a full-stack developer and web performance specialist, partnering with top agencies, contributing to open-source, and co-organizing Stahlstadt.js.

Dominik breaks down the entire shift we’re living through—
from the era when a massive content library meant authority,
to today, where the internet rewards teams that do less, but do it better.

Inside the episode, Dominik reveals:
✔️ How “more content” went from a growth lever to a brand risk
✔️ Why generative AI changes how content gets discovered
✔️ How Storyblok drove major revenue growth by optimizing for GEO instead of SEO
✔️ Why marketers must shift from content producers to curators and editors
✔️ How AI models can pull incorrect data if your content isn’t updated—and misrepresent your brand
✔️ Why CMOs need an AI-First Audit to clean up legacy content and protect brand accuracy
✔️ The real meaning of “less is more” in the age of generative SEO

If you want to understand what’s actually ahead for content strategy—and how to stay visible without drowning in outdated content—this conversation is your roadmap.

Chapter:
Introduction to Content Strategy - 00:00:00
Dominik Angerer's Background - 00:03:00
The Shift in Content Strategy - 00:06:00
Role of AI in Content Management - 00:09:00
Importance of Consistency and Quality - 00:12:00
Headless CMS and Centralized Management - 00:15:00
Audience Understanding and Relevance - 00:18:00
Public Communities and Brand Perception - 00:21:00

#ContentStrategy #AIInMarketing #GenerativeSEO #ContentMarketing2025
#DigitalMarketingTrends #MarketingInnovation #AIContent #Storyblok
#MarTech #MarketingStrategy #SEOTrends #ZeroClickSearch #ContentEvolution
#MarketingLeaders #FutureOfContent