Made by Moomin I Moomin Podcast I Episode 4

Why is there so much Moomin STUFF in the world? Stuff as in physical items, merchandise, screenprints, paperware – the list goes on and on. Is it simply because it’s an easy way to feel closer to the world of Moomin? Do you, dear listener, have any Moomin merchandise or collectables in your home? Perhaps a fridge magnet? Or a plush toy? Have you tasted the Fillyjonk fizzy soft drink? Or, as discussed in the last episode, Moomin whiskey? A Moomin mug was sold for 25 thousand pounds on auction – how is that even possible?

In the fourth episode of the podcast about the Moomin phenomenon, hosted by Jennifer Saunders, looks into the commercialisation of Moomin. Did you know that Tove Jansson, in fact, drew Moomintroll larger the more famous he became?

Listeners are invited to a real treasure chamber full of Moomin rarities and Tove Jansson's illustrations. How do you actually preserve the artistic value of a commercial brand while maintaining Tove Jansson’s artistry and values?

Listen to the podcast on other platforms 👉 moom.in/podcast

Participants:
Jennifer Sounders, host
Roleff Kråkström, managing director at Moomin Characters
Maria Andersin, archivist at Moomin Characters
Erja Lehtinen, head of approvals at Moomin Characters
Boel Westin, professor
Harriet Wine, jeweler
Samuel West, actor
Björn Sundmark, professor
Produced by Soundtelling, Producer Antonio de la Cruz and Melody Lovelin.
Executive producer, Tove Leffler
Sound engineer, Gustav Sondén

More about the Moomins:
www.moomin.com
www.tiktok.com/@moominofficial
www.instagram.com/moominofficial/
www.facebook.com/Moomin/
www.twitter.com/MoominOfficial

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