Скачать или смотреть How to Build a Real Estate Team that Actually WORKS w/ Erik Hatch | Ep. 380 - Massive Agent Podcast

Most real estate teams are built to fail—and it’s not your fault. The industry has been teaching the wrong blueprint for decades.


In this episode, I’m joined by one of the sharpest minds in real estate team building, Erik Hatch of Hatch Coaching. He’s not just running a wildly profitable real estate team in North Dakota—he’s helped thousands of agents build lean, highly profitable businesses through a radically different team model.


Erik drops absolute bombs on why traditional teams (and hiring buyer’s agents too soon) are wrecking your business, how to hire the right people in the right order, and how to scale your income without losing your damn mind.


If you’re hitting a ceiling in your business, working too many hours, or burning out trying to scale a team—this episode is the reset you need.


🔥 What You’ll Learn:

• Why most teams are broke (and how to avoid being one of them)

• The exact order to hire your first three team members—and why buyer’s agents should never come first

• How to create a “micro team” around your personal production before expanding

• The difference between being rich and truly wealthy (hint: it’s about time AND money)

• How to build a training and mentorship system that actually retains talent

• Why “set it and forget it” leadership is killing your team culture

• Erik’s 4-part “freedom flywheel” for building a business that gives you peace, not just profit


If you want to scale with leverage, sustainability, and freedom—this is your blueprint.

‪@ErikHatch‬ ‪@HatchCoaching‬

✅ Follow Erik Hatch on Instagram:   / realerikhatch  

👉 Grab Erik’s book “The Perfect Real Estate Agent Blueprint” for free (just pay shipping): DM “blueprint” to @RealErikHatch on Instagram:   / realerikhatch  

🎟️ Hatch Summit (June 16-18, 2025): Get your ticket HERE and save $100 with code ONEREALSUMMIT - https://www.hatchcoaching.com/product...


📕 Chapters:
00:00 – Intro
02:54 – The big question: When should you build a team?
03:39 – The myth of teams giving you time & money
05:22 – What a healthy real estate team actually looks like
06:12 – Hire #1: A full-time, in-person admin
08:52 – What to pay your admin and how to afford it
10:52 – Why financial health is foundational for agents
13:11 – Hire #2: A virtual admin for marketing & leverage
15:37 – The fatal mistake of hiring buyer’s agents too early
16:57 – Breaking down bad team math
19:22 – Hire #3: A salaried agent partner (not a buyer’s agent)
22:22 – Why agents really leave your team
25:07 – Erik’s early team-building failures and hard lessons
27:22 – The key metric: Per agent productivity
28:22 – How to actually train your team to win
29:59 – Graduating an agent partner to the next level
31:22 – A team model that does 90 deals with 5 people
34:02 – Tools, resources & Erik’s free blueprint
35:32 – The real goal: Money → Time → Impact → Peace
39:19 – Final thoughts

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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an organization of 300+ agents across 36 states and 3 countries.

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