Скачать или смотреть 🎯 How to Use Custom Intent Audiences in Google Ads for High-Quality Leads (Part 2)

So, you know why Custom Intent Audiences in Performance Max are a game-changer—now let’s talk about how to use them effectively. 🤔 First, you need to build your audience. In Google Ads, go to Audience Manager → Custom Audiences → Custom Intent Audience. This is where the magic begins.

Start by listing specific, high-intent keywords your ideal customer would type into Google. For example, use “CRM software for small business” instead of just “CRM.” Then, add URLs of your competitors or industry review sites. This tells Google exactly who you want to reach, making your campaigns laser-focused. 🎯

Next, craft your ads to match your audience’s intent. Headlines and descriptions should clearly solve their problem—if they’re searching for “best CRM,” your ad could say “Find Your Ideal CRM.” Pair this with vibrant visuals and a strong call-to-action like “Get Your Free Demo.” Your landing page must mirror your ad’s promise, load fast, and feature a simple, easy-to-complete form. Message-match is absolutely key! 🔑

Finally, track Cost Per Qualified Lead (CPQL)—not just any lead, but one that actually converts into a sale. This combination of Performance Max + Custom Intent Audiences is all about precision, bringing you leads that truly matter. 🚀

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