Скачать или смотреть SAVETO - Build Better. Live Better

As the region’s leading construction materials company, Saveto faced rising pressure from global competitors. To reaffirm its leadership, we shifted the conversation—moving beyond B2B to speak directly to consumers, asserting brand equity in everyday life. We evolved the brand’s promise from “Build Better” to “Build Better. Live Better.” A simple addition that reframed product performance from a technical benefit to a human outcome.
The launch film brought that idea to life in one seamless shot featuring a cast of eccentric characters, each living boldly and without hesitation. Unbothered by noise, neighbors, or chaos, they move through life with confidence, thanks to the strength and reliability of Saveto materials.