Скачать или смотреть Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music

Check out our newsletter: https://lnkd.in/eUq6a6NE - get the inside scoop from Hotel Moment

In this episode of Hotel Moment, host Karen Stephens sits down with Jordi Solé, president of UMusic Hospitality and Lifestyle, a groundbreaking hotel brand backed by Universal Music Group. With over 20 years in hotel operations, branding, and asset management, Jordi shares how his team is transforming hospitality through immersive, music-driven experiences.
Since opening their first property in Madrid in September 2023, UMusic has hosted over 900 musical events, welcomed 200,000 superfans, and generated 3 billion digital views. Their 900-seat theater, curated vinyl library, and partnerships with local artists demonstrate how music can become a powerful storytelling platform that transforms every touchpoint of the guest journey.

Jordi reveals how their "digital twin" technology personalizes music experiences, from customized vinyl selections delivered to rooms to meet-and-greets with Universal Music artists. He also shares their purpose-driven approach to community impact, partnering with local music schools, sourcing from local suppliers, and collaborating with painters to reinterpret Universal Music's iconic artist imagery.

What you'll learn:
How music serves as a storytelling platform throughout the guest experience
Technology strategies for personalizing music-driven experiences at scale
Building community partnerships that create authentic local connections
Packaging entertainment experiences with accommodations
Creating brand differentiation in competitive hospitality markets
Expanding a music-driven hospitality concept globally
Subscribe for more expert conversations on hospitality innovation and guest experience design.

Chapters:
00:00 - Intro
02:17 - Discovering music's power in hospitality
03:25 - What UMusic Hospitality represents
04:57 - The Madrid property and remarkable results
06:49 - Packaging entertainment with accommodations
07:59 - Community partnerships and local integration
12:36 - Personalization through the digital twin platform
15:05 - Global expansion plans
17:38 - Advice for hoteliers: Finding your differentiation

🎧 Listen on Apple & Spotify | 💬 Comment your thoughts below!