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What are directories and #backlinks?

A directory also known as a web directory is practically an online catalog of links to certain websites these links are called backlinks. In order to find a certain backlink you need to search for the company name and or industry and where it is located, and then the directory will display relevant backlinks on your screen. Think of it like this, a library has different categories for different books and in order to find your book, you need to search for it, similar to the way you search for backlinks in a directory.

Back in the days, this was a major tactic to improve SEO rankings, however, the latest Google updates have been introduced to decrease the efficiency of this tactic because it was considered to be a spammy tactic. It is still massively helpful, but not as much as it was before.