Скачать или смотреть 10 MUST-READ BOOKS ON  INFLUENCE

In this episode of the Changing Minds Podcast, I dive into 10 of the most powerful books on influence and persuasion that have transformed the way I think about helping others change their minds. From Robert Cialdini’s classic principles to Jonah Berger’s insights on contagious ideas, I break down the key lessons, strategies, and how you can apply them ethically in your personal and professional life. Whether you’re a leader, marketer, parent, or coach, you’ll walk away with actionable tools to enhance your influence.

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00:00 Intro
01:30 Number 1: Seven Principles of Influence by Cialdini
05:04 Applying the Principles
07:46 Number 2: The Power of Persuasion by Cialdini
15:04 Number 3: Rhetoric by Aristotle
17:57 Number 4: Nudge  by Richard Taylor and Cass Sunstein
24:25 Number 5: Drive by Daniel Pink
24:44 Exploring Motivation Theories
28:23 Number 6: How Minds Change by Dave McRaney
33:06 Number 7: Persuasion Engineering by Richard Bandler and John LaValle
36:40 Number 8: The Catalyst by Jonah Berger
40:22 Number 9: Words That Work by Frank Luntz
42:57 Number 10: Contagious by Jonah Berger
47:50 Conclusion and Final Thoughts

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