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In this video, we dive into Porter’s Five Forces model, a framework that helps businesses understand the competitive landscape and make smarter strategic decisions. Created by Harvard Business Professor Michael Porter in 1979, this model highlights five key forces that shape every industry: the bargaining power of buyers, bargaining power of suppliers, the threat of substitutes, the threat of new entrants, and industry rivalry. We’ll break down each of these forces with simple explanations and real-world examples to show how they impact pricing, competition, and overall business strategy.

By exploring how companies like Southwest Airlines and Uber have used this model to outsmart competitors, we demonstrate how understanding these forces can guide your business decisions and improve profitability. Whether you’re a student of business, an entrepreneur, or just curious about how companies thrive in competitive markets, this video will help you grasp the core concepts of Porter’s Five Forces and apply them in practical ways. Watch till the end for a fun quiz to test your understanding!

00:00 - Introduction to Porter's Five Forces Model
01:53 - Overview of Five Forces
02:43 - Quiz Question 1
03:55 - Bargaining Power of Buyers
05:04 - Bargaining Power of Suppliers
06:49 - Threat of Substitutes
08:04 - Threat of New Entrants
09:21 - Industry Rivalry
10:32 - Real-World Example
11:07 - Conclusion
12:08 - Final Quiz Question

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