Скачать или смотреть How Much Does Licensing Really Cost? Why 90% of People Get This Wrong

Think licensing is too expensive? You're calculating it wrong.

After nearly 20 years in the licensing industry, I'm revealing the complete financial picture of licensing—not just what you'll pay, but why smart businesses consider it their best investment.

In this video, I'll break down:

Exact royalty rates across different industries (3-15% explained)
What minimum guarantees (MGs) really mean for your budget
Hidden costs nobody warns you about
Why consumers pay 25%+ premiums for licensed products
Real case studies: 200-400% sales increases from licensing
The expensive mistake of choosing "cheap" licenses

From food and beverage to toys and apparel, I'll show you exactly what to expect and how to evaluate whether licensing makes sense for YOUR business. Plus, I'll reveal why the "cost" conversation completely misses the point.

👉 Want to go deeper? Check out David Born's course Learn to License, where I cover deal structures, negotiation strategies, and how to land your first licensing deal.

Check out the course: https://learntolicense.com/

Follow David on LinkedIn: @davidborn1
Follow David on Instagram: @davidb0rn

Check out David's other businesses:

Born to License: https://borntolicense.com/
Born Licensing: https://bornlicensing.com/

📊 Share your biggest licensing question in the comments!

#Licensing #BusinessStrategy #Royalties #ProductLicensing #Entrepreneurship #BusinessGrowth