Amazon OTT Advertising - What You Need to Know About OTT Advertising on Amazon DSP

What is Amazon OTT advertising? Watch this video to understand the benefits of using OTT advertising on the Amazon DSP platform!✅

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As you know, Amazon advertising has a great significance if you are selling products on Amazon. The platform’s advertising tools like Sponsored Product campaigns aid the sellers immensely, by increasing your product’s visibility, which in turn increases traffic to your product listing and boost product sales. But there is one more branch that advertisers should be aware of, which is “Demand-Side Platform”. Previously known as Amazon Advertising Platform, it allows advertisers to buy video ads and display ad placements, and engage the audience within as well as outside of Amazon. They launched Over-The-Top advertising in early 2019, amidst the ever-increasing popularity of video streaming services.

So, let’s take a look at Amazon OTT advertising and the advantages of using OTT ads to promote your products on Amazon!

Commonly Asked Questions:

🔹What Is Amazon DSP?
Amazon DSP (Demand Side Platform) is a part of the Amazon Advertising program, which allows agencies and advertisers to reach diverse audiences through the web programmatically.

🔹How does Amazon OTT advertising works?

Amazon OTT ads work on the Amazon DSP platform. These ads will reach millions of Amazon Fire Stick users every day. The ads are non-skippable and use a full-screen format. Advertisers are able to target their audience, which is a huge advantage over traditional tv ad spots. These ads are not paid per click like Sponsored Ad Campaign, it is paid per thousand impressions.

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