Скачать или смотреть Racing in a Phygital Experience | Gabriel KAPELLMANN-ZAFRA, Breach VR

The world of motorsports is changing. And the next frontier isn't just about faster cars, but about creating an entirely new kind of experience. In this session, we'll explore the Cupra Exponential Experience and the journey that Breach had within this bold step into the future, where we merged the physical and digital worlds. Using the all-electric UrbanRebel Racing Concept as the canvas and the Unity engine as the brush, we've engineered a groundbreaking 'phygital' platform. Let us show you how we're blending cutting-edge software with the raw, electrifying thrill of real-world performance.

Speaker:
Gabriel KAPELLMANN-ZAFRA - Breach VR

This session was recorded at UnitedXR Europe 2025 - the world's largest XR event in Europe. To learn more visit: https://unitedxr.eu/

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