What is Behavioural Segmentation? | Nike Example

Have you ever wondered how some of the worlds biggest brands target you with emails and social media ads that are exactly what you are interested in?

Well one way they do this is through behavioural segmentation.

Behavioural segmentation is a marketing strategy that divides a market into smaller groups based on their behavioural patterns.

There are three common behaviours that most companies like to analyse when using behavioural segmentation.

Watch the video to find out what behavioural segmentation is and how it is used by Nike.

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00:13 What is behavioural segmentation?
00:53 How Nike gathers behavioural data
01:29 Nike's email marketing strategy
02:25 Tweaking email campaigns

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