Made To Stick by Chip Heath & Dan Heath

Описание к видео Made To Stick by Chip Heath & Dan Heath

Podcast That Book - Episode 31:

“Made to Stick” explores the principles behind making ideas memorable and impactful. The book examines six key principles, including simplicity, unexpectedness, concreteness, credibility, emotion, and stories, and how these elements can be effectively combined to create sticky ideas that resonate with audiences and drive action. The book also delves into the challenges of communicating effectively, particularly the Curse of Knowledge, which stems from experts failing to recognize the limitations of their own knowledge and understanding when trying to communicate with non-experts.

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