Hyundai India: 28 Years of Innovation, Growth & Ambition
From launching its first car in 1998 to becoming a key player in India’s mobility revolution, Hyundai’s journey has been nothing short of transformative. In this exclusive feature, we sit down with Hyundai India’s MD & CEO to talk about global strategy, local competition, EV ambitions, and the company’s future roadmap.
Get a rare inside look at their cutting-edge manufacturing facility, hear untold stories from their 28-year journey, and find out what continues to drive Hyundai’s success—from the Creta to their community initiatives and marketing with Shah Rukh Khan.
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0:00- Introduction
0:59- Start of the journey
1:41- Let’s talk to the MD & CEO
1:56- India’s role in Hyundai’s global plans
5:04- Hyundai’s plans to tackle competition from Indian OEMs
7:08- How has India evolved?
9:27- Hyundai’s Journey from 1998-2025
10:14- Turning point in Hyundai’s India journey
11:50 - Is Hyundai dependent on Creta for sales?
13:02 - Hyundai’s view on the EV market
14:07- Adapting to changing regulations in India
15:04- Losing 2nd spot in the sales ranking
16:51- How does Hyundai plant to take back market share?
18:08- What does the future hold for Hyundai?
18:44- Evolution of the Indian customer needs
19:51- Secret behind Hyundai’s success
21:37- How important is marketing for success?
23:29- Role of Shah Rukh Khan in Hyundai’s success
25:01- Is Genesis coming to India?
27:18- Hyundai investing in Indian community
29:02- Hyundai giving it back to the society
31:20- Inside look at Hyundai’s world class manufacturing facility
32:43- Hyundai India’s oldest member
33:03- Challenges faced in setting up this facility
33:56- How has production evolved in the last 28 years?
34:49- How Hyundai localized its production?
36:09- Hyundai’s expansion plan
37:15- What keeps employees motivated at Hyundai?
38:36- What is the Hyundai Way?
40:40- One story in the 28 years at Hyundai
41:12- Outro
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